Abstract
This study examines the determinants of Major League Soccer team attendance during the league’s recent era of growth. Estimates indicate that regular-season on-field performance is positively associated with attendance, but the returns to success are diminishing. Positive novelty effects are identified for newer teams and soccer-specific stadiums but not for stadium age. Income is positively associated with attendance, indicating that MLS matches are a normal good. Population size, the Hispanic share of population, the presence of other major-league franchises, and the number of designated players on a team do not appear to be strong determinants of seasonal attendance.
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