Abstract
The proliferation of innovative digital technology is changing the industrial ecosystem; thus, companies should have the ability to adapt to the new environment. However, the success rate of digital transformation (DT) is still low, and there is a need to know its success determinant factors. This study aims to examine factors that affect DT’s personal and social acceptance and empirically verify whether they actually affect it. Success factors and risk factors affecting the adoption of DT were identified from the literature review. The study collected data from 100 employees working for Korean financial institutions to statistically analyze and identify the determinant factors affecting successful DT. The results show that planned behavioral factors and innovative characteristics have a positive effect on DT acceptance attitude and that DT acceptance attitude has a positive effect on personal acceptance of DT. This study makes both theoretical and practical contributions. It distinguishes acceptance of innovation in two ways: individual acceptance and social acceptance, which has not been done in previous studies. It presents useful insights and understanding for those interested in transforming their organization with new technology by suggesting successful DT determinant factors.
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