Abstract

In order to increase the rice productivity and quality, installing proper knowledge in paddy field is an important element. Knowledge sharing becomes an important part of improving skills, competency and knowledge in many sectors including agriculture. Knowledge sharing becomes an important part of improving skills, competency and knowledge in agriculture sector. This paper aims to find the factors that impact on knowledge sharing process among paddy farmers in Malaysia. A research model is developed to identify and evaluate the key driving factors influencing knowledge sharing among paddy farmers in Malaysia. There were about 142 useable responses were received and further analyzed using the appropriate statistical procedures The research model was then tested using the partial least square (PLS) technique. ADANCO was used to validate the research model and test the proposed research hypotheses. The study confirms that organizational, personal and technology-driven drives paddy farmers sharing knowledge. This finding of the study can be reused, hence making learning and education among farmers become more efficient. individual, organization and technology have influences to knowledge donating and collecting among paddy farmers and shows that organization has the highest factor. Therefore, government agency has to play important role in order to encourage activities of knowledge donating and collecting on farmers sharing knowledge.

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