Abstract
In Serbia, agriculture is a traditional economic sector, with a competitive advantage whose components are agricultural producers themselves, regional specialization, trade agreements with the EU and the Russian Federation, EU funds, organic production, domestic market, free land in Serbia, and agricultural products themselves - fruits, vegetables, industrial plants and cereals - which account for almost a quarter of total exports. Favorable climatic conditions and natural potentials are a comparative advantage of Serbian agriculture, but they are not sufficiently used, so they represent a weakness. The quality of agricultural products, the consolidation of agricultural holdings, which would directly affect the reduction of costs and prices, marketing and management are determinants of competitive advantages. Their improvement would significantly increase sales in target markets, increase export activities, and direct the agricultural economy and the overall economy of Serbia through development.
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