Abstract
Design management has occupied a privileged place in debates related to the field of design and innovation in fashion industry. The apparel industry, in particular, presents a dynamic character, requiring constant updates on raw materials, changes in colors and textures, innovations and new product launches to follow trends in this industry. So, this paper aims to systematize the process of product development, identifying activities and actors involved in the product development process and mapping the determinant moments for the design management occurrence in context analysis. The methodology used was a systematic literature review and a multiple case study. As results, players involved have been identified as well the product development process and the intervenient factors in design management of companies imbricated in the apparel industry. We also have identified determinant moments for the occurrence of design management, throughout the product development process.
Highlights
Many organizations direct their financial resources to products, services and research development in order to create and innovate, differentiating their portfolios from its competitors
The garment industry, in particular, has many actors involved throughout the product development process, with different competencies and expertise
These research techniques were important to define the determinant moments for the design management to occur in apparel industry companies
Summary
Many organizations direct their financial resources to products, services and research development in order to create and innovate, differentiating their portfolios from its competitors. The garment industry, in particular, has many actors involved throughout the product development process, with different competencies and expertise In this way, design management can help organizations: communicate the relevance of design, empower design as a vehicle for change, and coordinate design resources at all levels of organizational activities. This article aims to systematize the process of product development, identifying players and their competencies involved and mapping the determinant moments for the design management occurrence in context analysis. The direction research refers to the prediction of fashion and trends, comparative and directional reports from the retail, reports from fairs, and market researches These two researches move to the following step, which is the design process itself. By observing the models listed previously, gaps are seen in different steps of each model
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
