DETERMINANT FACTORS OF MARKETING AND NON-MARKETING RURAL-URBAN LINKAGE OF ADWA TOWN AND ITS SURROUNDING RURAL ADWA

Abstract

Listen

Translate article

This study attempts to assess the determinant factors of marketing and non-marketing rural-urban linkage of Adwa town and its surrounding by employing a cross-sectional research design. A two-stage sampling procedure was used. Random sampling was mainly used to select 221 research subjects. A Household sample survey was the principal method used to solicit the primary data. Quantitative statistical tools such as mean, quartiles, Chi-square, ANOVA, and regression were employed. About 62% of the poor have experienced a strong non-marketing linkage, whereas 64.9% of the sample poor respondents had experienced a weak marketing linkage. The findings of the study show that a household's access to irrigation, livestock ownership, beehive ownership, access to a mobile phone, number of farm plots, age, and distance from the town was found to be the most important determinants of the orientation as well as the magnitude of marketing linkage. Similarly, a household head's gender, family size, livestock ownership, and the number of farm plots were found to be the most important determinants of non-marketing linkage.