Determinant Factor of the Intention to Reduce Food Waste

Abstract

This research has its background in the fact that Indonesia is the second largest producer of food waste, with each person throwing away around 300 kg of food waste per year. This makes food waste a significant global issue that affects food security, as well as the environment and economy. This research aims to analyze the effect of individual attitudes and awareness towards the intention to reduce food waste. The primary data was collected through an online questionnaire which was completed by 150 respondents who were selected using convenience sampling technique. The data were then analyzed using SmartPLS 4.0 software to test the effect of individual attitudes and awareness on the intention to reduce food waste, and ensure the validity and reliability of the research results. The outcome of this research shows that individual awareness has a dominant influence on the intention to reduce food waste, while the influence of individual attitude on the intention is not significant. It highlighted the importance of raising public awareness to effectively reduce food waste in Indonesia. Thus, it can be suggested that educational institutions should actively participate in addressing the issue of food waste by raising individual awareness through seminars, workshops and campaigns. This is expected to contribute significantly to reducing food waste in Indonesia and improving food security, as well as protecting the environment and economy more broadly.