Abstract
This study aims to analyze the influence of radio programs, broadcasters and transmitter power on listening to Pop FM radio Jakarta and listeners loyalty. Primary data were obtained from questionnaires and secondary data were obtained from field research such as interviews with companies. The population of this study were all listeners of Pop FM Jakarta radio in Jabodetabek in May-June with a total sample of 210 people. The analytical method used is the LISREL version 8.80 Structural Equation Modeling (SEM). The results showed that radio programs, broadcasters and transmitter power had a significant positive effect on interest in listening to radio. Meanwhile, radio programs, broadcasters and transmitter power also have a significant positive effect on radio listeners' loyalty. The R Square value is 0.75 that in this study the broadcast program variables, announcers and transmitter power contributed 75%, the rest was influenced by other variables by 25%
Highlights
Radio is a source of entertainment and information spread through air
As quoted from several sources, digital radio is different from online radio
AND DISCUSSION Demographic Characteristics of Respondents. Based on these characteristics of 210 respondents who are listeners from Pop FM Radio, it was found that the majority of Pop FM Radio listeners were women (62.38%) aged between 31-40 years (48.10%) and have minimum high school education (49.52%) meaning that the majority of listeners which listen to Pop FM radio were women who have good education to received information, and have a lot of activities indoors or outdoors and still in their productive age who need entertainment through radio broadcasts
Summary
Radio is a source of entertainment and information spread through air. Radio is a medium which simple and practical in use. Radio has its own space in the hearts of its enthusiasts. Even though radio is not as popular as it used to, but its basic idea of wireless communication remains important. Radio is maintained, and Re-new in quality by digital radio technology. As quoted from several sources, digital radio is different from online radio. Listeners could listen to broadcasts using internet-based devices. It can only be heard as long as it is connected to the internet. While digital radio does not require the internet, it is the same as FM / AM radio which requires a special radio box
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