Abstract

Orientalism, which refers to western people depict Asian people in the way that is completely opposite to them, has troubled Asian American for a long period. Even though there is are and less study of Asian based on Orientalism in contemporary society, the depiction of Asian as others does not fully disappear. Apart from the possibility that the work based on Orientalism is still creating, the gradual deepening of internal orientalism is also a factor that cannot be ignored. This paper is mainly focusing on how does Chinese media, local tourism accelerates the internal orientalism, which refers to the phenomenon that the spreading of any form of work or idea that destroys the diversity of Chinese. And how does this internal orientalism negatively affect the spreading of real Chinese image, culture and value. Through determining the existence of this phenomenon, this paper can play the role in stopping the spread of any forms of works that present the possibility to deepen western peoples misunderstanding of real Chinese image, which enables the authentic Chinese culture and value to be spread into foreign countries, and Chinese American will derive the cultural recognition and deserved attention from other Americans with different origins or races.

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