Abstract
Various themed streets have recently been developed by local governments in order to stimulate local economies and to establish the identity of the corresponding places. However, the motivations behind the development of some of these themed street projects has been based on profit, without full considerations of people’s perceptions of their local areas, resulting in marginal effects on the local economies concerned. In response to this issue, this study proposed a themed street clustering method to detect the themed streets of a specific region, focusing on the commercial themed street, which is more prevalent than other types of themed streets using location based service data. This study especially uses “the street segment” as a basic unit for analysis. The Sillim and Gangnam areas of Seoul, South Korea were chosen for the evaluation of the adequacy of the proposed method. By comparing trade areas that were sourced from a market analysis report by a reliable agent with the themed streets detected in this study, the experiment results showed high proficiency of the proposed method.
Highlights
In order to encourage the local economy and to establish the identity and placeness of an area, various streets have been created in USA
While a themed street is recognized by the public, it is difficult to illustrate its exact boundary because the themed street is usually expressed as lines on a map
The term “hot street”, a road network acting as a hot spot, was introduced by conducting clustering testing of vehicle burglary point data on street segments, where the basic analysis involved dividing the units by each junction
Summary
In order to encourage the local economy and to establish the identity and placeness (sense of place) of an area, various streets have been created in USA. Broadway and Wall Street in New York City and Hollywood Boulevard in Los Angeles are well-known themed streets and can be found online or in a web map service These types of themed streets offer areas of special characteristics for a city, and provide a place where the community can spend their leisure time. The image of a street area as seen from the road can form an impression of the city within which it is located. From this perspective, a boundary of a special space should be expressed based on the road in order to ensure the public understands the city intuitively.
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