Abstract

Destination stakeholders seek balance between competition and cooperation within the destination and the ability to find the optimal organisational structure is one of the key success factors. The aim of the article is to propose methodology focusing on examining the organisational structure and leaders in a destination based on the community and corporate model. In order to evaluate the organisational structure, sequential steps are proposed, which were demonstrated on two central European mountain destinations. Firstly the network analysis of tourism stakeholders was used and then enriched with the in-depth interviews with stakeholders. The article measures the change in organisational structure and leadership in tourism destinations focusing on the influence on a destination performance. The article gives valuable insight for further examination of destination structures and destination management. Moreover, it provides new information on the destination organisational model within the concepts of community and corporate model.

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