Abstract
Abstract This chapter examines the following using the convention and visitors bureaus (CVBs) in the USA as an example: (1) propose a conceptual framework for a destination marketing systems (DMS) in relation to its functions; (2) evaluate the sophistication level of DMSs operated by destination marketing organizations (DMOs) in the USA; (3) examine the relationship between the sophistication level of DMSs and the success level of the online marketing efforts of DMOs; and (4) in an application of the findings from the investigation already described, to assess the impact of organizational factors on the sophistication level of DMSs and the success level of the online marketing efforts of DMOs in a sample of U.S. CVBs.
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