Abstract
This report is based on a paper presented to the Seminar on Destination Marketing at the Centre for Urban and Regional Studies, University of Birmingham, UK, in March 1985, by Alan Clarke who until recently was Principal Officer (Tourism) with Gwent county council. He is now Tourism Development Officer with Devon county council, County Hall, Exeter, Devon EX2 4QQ, UK. The concept of what comprises a tourist destination area is subject to considerable debate. In the UK increasing involvement in tourism by local authorities has increased the importance of administrative boundaries in defining destination areas. The author describes a county approach to destination marketing in Gwent, a Welsh county where joint marketing between the public and private sectors is seen as the key to success.
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