Abstract
This paper examines the influence of Destination Management Organization (DMO) website features toward the intention of users to visit a destination. Using the quantitative approach, the experience of individuals who had browsed DMO website was tapped and through online surveys, 213 questionnaires were successfully collected. Through a series of analyses; frequency, descriptive and regression analysis, some useful insights on the issue investigated was obtained. The findings clearly revealed that the DMO website features; informativeness, design and interactivity significantly contributed to the prediction of the users’ intention to visit a destination. These scenarios undoubtedly drawn several practical implications
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