Destination loyalty modeling of the global tourism

Abstract

This study examines the antecedents of destination loyalty and its relation to destination image, consumer travel experience, and destination satisfaction in the tourism context. This study raises important questions concerning how destination image, consumer travel experience, and destination satisfaction affect destination loyalty. This research attempts to identify three key antecedents of loyalty in the tourism context. The study empirically tests predicted relationships by using personal interview data from 475 foreign tourists. The conceptual model investigates the relevant relationships among the research constructs by using fuzzy-set Qualitative Comparative Analysis (fsQCA) and structural equation modeling (SEM) approach. Findings from the research sample support the argument that destination image, consumer travel experience, destination satisfaction are the key determinants of destination loyalty. Furthermore, destination image and consumer travel experience influence destination satisfaction. The study also discusses theoretical and managerial implications of research findings for marketing the tourism products globally.