Abstract
ABSTRACT This research paper intends to synthesize the extant literature addressing destination loyalty. The study employed a systematic review to understand destination loyalty in terms of its conceptualization, measurement, antecedents and consequences, methodology, research gaps, and future research suggestions. The systematic review findings highlight various challenges associated with the research on destination loyalty, especially regarding its operationalization and measurement. While most researchers have operationalized destination loyalty using quantitative methods, a mixed-method approach may help address some of the challenges. Thus, the present study offers recommendations for future research trends, measurement and operationalization of destination loyalty.
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