Abstract
Destination image has been recognised as an influential component of decision processes. Although organic sources of information play an important role in shaping destination image, researchers have often ignored the types of sources and the information they deliver. In particular, official websites where government advice is given, especially in relation to crime, have been widely excluded from scholarly research. This paper analyses the relationship between crime-related advice given by foreign governments and Mexico's destination image. Qualitative content analysis of official websites from the US, Canada, the UK and Spain reveals that the advice given relates largely to the violence and insecurity that Mexico is currently experiencing. No advisory in effect, Exercise caution and Defer non-essential travel are messages commonly found in the governments' advice about Mexico.
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