Abstract
ABSTRACT Studies on fascination have thus far focused on natural attractions, the effects of destination fascination in heritage tourism remain unknown. This paper identifies hypothetical relationships among destination fascination, eudaimonic experience, hedonic experience, and behavioural intention concerning a heritage street from a reasonable person model (RPM) perspective. A total of 376 valid questionnaires were collected in Shennong Street in Taiwan through a street intercept survey. A positive relationship among tourists’ destination fascination, well-being (eudaimonic and hedonic experience), and behavioural intention was discovered. Structural equation modelling verified that both eudaimonic and hedonic experience mediated the effect of destination fascination on behavioural intention in heritage tourism. This is the first study to comprehensively examine the eudaimonic and hedonic experiences of tourists in heritage tourism. This study offers guidance and insights into heritage tourism from the perspective of the RPM.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
