Abstract
This study investigated the destination evaluations, revisitation intentions, vacation preferences, and sociodemographic characteristics of budget travelers to the wet tropics region of Northern Australia. The reactions of 400 budget travelers were surveyed during the high season. More positive evaluations of the destination were associated with male travelers, those with lower levels of formal education, perceptions of seldom taking a vacation, and experiencing the destination as more enjoyable than they had expected. Results provide a set of evaluative statements regarding reactions to major destinations. The findings suggest optimal marketing profiles for this market segment and a starting point for budget traveler evaluation studies in other contexts.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
