Abstract
There is a substantial documentation to indicate that tourism threatens its own existence. However, a closer view at tourism development practices affords the understanding that (un) related developmental activities, which invariably accompany tourism growth, tend to betray the very purpose of tourism. This study is an attempt to exemplify this claim. The case study presented herein testifies to the fact that planning and development agencies rationalize the violation of thresholds on the basis of tourism growth. The article commences with the argument that the discernment of the purpose and limits of destination development are crucial for its sustainability. Consequently, it is recommended that interest groups focus their attention on the long-term viability of the core product, primarily, to avoid unacceptable product innovation.
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