Abstract
The purpose of this study is to identify the main factors influencing a traveler’s Destination Decision-Making Process (DDMP) by applying a hybrid Multi-Criteria Decision-Making (MCDM) model. To examine the relationship among the three dimensions such as tourist motivation, information searching process, decision making of the DDMP, the MCDM model, combining decision-making trial and evaluation laboratory (DEMATEL) and Analytic Network Process (ANP), was adopted. Based on a literature review, six main perspectives and fifteen criteria were extracted and subsequently validated by six tourism experts. A questionnaire was then constructed and answered by both tourism experts and tourists. The results show that the external search is the most important perspective, and it also influences the remaining perspectives. Furthermore, this work presents the criteria for each perspective. By proposing strategies to academics and practitioners, this study can serve as a valuable guide and reference for travel destinations in order to attract more tourists.
Highlights
International destinations have increased their competitiveness by making their places more attractive to tourists
How to cite this paper: Do, T.H.N. and Shih, W. (2016) Destination Decision-Making Process Based on a Hybrid Multi-Criteria Decision-Making (MCDM) Model Combining decision-making trial and evaluation laboratory (DEMATEL) and Analytic Network Process (ANP): The Case of Vietnam as a Destination
As ANP and DEMATEL have these advantages, this paper proposes an effective solution based on a combined ANP and DEMATEL approach to help the tourism industry (See Apendices for the calculation part)
Summary
International destinations have increased their competitiveness by making their places more attractive to tourists. Destination and tourism related topics have attracted a growing amount of attention in recent years be-. Shih cause of their role as the predominant sector in the global economy. Heinemann [4] showed that SNSs were being progressively used by travelers who were SNS users. Many SNSs enable users to post and share travel-related comments, opinions, personal experiences, and videos or pictures. These can serve as information for others. Gretzel and Yoo [5] argued that SNS content played a pivotal role in a tourist’s search for destination information. Tourists’ lack of experience, travel agents were the most importance source when searching for information, besides that, guidebooks, brochures and videos from tourist offices were used by traditional travelers [2]
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
