Abstract
Abstract Introduction . Despite the fact that sport tourism plays an important role in upland destinations, as a field of research it is still characterised by a knowledge deficit. Material and methods . Active winter sport tourists at two upland destinations were compared in terms of socio-demographic variables, the importance of destination choice criteria, and travel behaviour in order to give recommendations to destination management organisations. Conclusions . There were significant differences between tourists at the two destinations. Consequently, advantages may be gained from the development of destination-specific marketing strategies.
Highlights
Despite the fact that sport tourism plays an important role in upland destinations, as a field of research it is still characterised by a knowledge deficit
In Germany, uplands are traditional sport tourism destinations. In these regions in particular winter sport tourism plays an important role [5]. When it comes to the literature on this topic, it can be stated that a number of studies have already discussed winter sport tourism
The main objective of this study is to investigate whether active winter sport tourists travelling to different upland destinations are comparable regarding their socio-demographic data, destination choice criteria, and actual travel behaviour
Summary
Despite the fact that sport tourism plays an important role in upland destinations, as a field of research it is still characterised by a knowledge deficit. In Germany, uplands are traditional sport tourism destinations In these regions in particular winter sport tourism plays an important role [5]. The main objective of this study is to investigate whether active winter sport tourists travelling to different upland destinations are comparable regarding their socio-demographic data, destination choice criteria, and actual travel behaviour. The hypothesis to be proven by this study is: There are no significant differences between active winter sport tourists of the upland destinations investigated regarding socio-demographic variables and the importance of destination choice criteria in the destination choice process
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