Abstract
Abstract This chapter has set out a general discussion of the application of benchmarking in tourist destinations and its implications for benchmarking theory and practice. It has underlined the main differences between the terms 'organization benchmarking' and 'destination benchmarking', and then addressed the limitations arising from the structure of the travel and tourism industry and influencing the successful development and implementation of destination benchmarking practices. The discussion was based on the findings emerging from the case studies on Mallorca and Turkey, as two Mediterranean destinations competing with each other.
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