Abstract
Using travel push and pull factors, the older UK travellers market was segmented into three distinct groups-passive visitors, the enthusiastic go-getters and the culture hounds. The three segments exhibit distinct differences in demographics as well as their destination participation patterns, travel philosophies, trip frequencies and other travel characteristics. This research shows that travel push and pull factors serve as a good segmentation tool and that the older traveller market shows more heterogeneity in their travel preferences and travel behaviour. The results provide new insights and raise important questions not only about product development for this group but also what the implications for the future will be in terms of senior travel careers and patterns.
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