Destination Awareness in Muslim Friendly Tourism: A Study of Indonesian Muslim Tourists in Singapore, Thailand, Japan and South Korea

Abstract

Muslim-friendly tourism is gaining popularity, particularly in tourist destinations where Muslims are a minority. This study examines the impact of destination awareness on satisfaction levels of Indonesian Muslim tourists in Singapore, Thailand, Japan, and South Korea. It emphasizes the need for implementing tourism tactics that cater to Muslim needs, such as halal food options, suitable accommodations, and services. The study also highlights the importance of digital resources in fostering destination awareness among Muslim communities. This research uses quantitative methodologies, including surveys and data analysis, to investigate the correlation between destination awareness and tourist satisfaction. The results of the study indicate that social media has a notable impact on increasing knowledge about locations, which in turn affects the level of awareness among tourists in destinations that are accommodating to Muslim needs. This study enhances the comprehension of destination awareness within the domain of Muslim-friendly tourism and emphasizes the necessity for proficient digital marketing tactics to allure Muslim tourists.