Abstract
This research investigates how different destination choice sets are defined, particularly with respect to the reasons for choosing not to visit a destination. The paper discusses the idea of limited sets which consumers may hold when making decisions to travel, and outlines the inept sets of destinations held by a sample of New Zealanders for both domestic and international travel. Inept sets of destinations are those consciously rejected by the respondent as a destination to visit. The dimensions which the current sample indicate as reasons for including destinations in their inept set are outlined; examples for domestic locations include perceived expense and crowding, and examples for international destinations include perceived expense, danger and cultural differences.
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