Year-end Sale % OFF 
Abstract
This article considers the emergence of makeover reality TV, including Extreme Makeover: Home Edition ( EMHE), within the cultural and political economic context of neoliberalism, which advocates corporate benevolence, individual volunteerism, and personal responsibility as principle means for solving serious social issues. Four contexts include (a) the integration of corporate philanthropy and product marketing since the 1980s; (b) the proliferation of goodwill reality TV in a post-9/11 reality television economy; (c) home improvement reality TV's connections to the housing boom, shifting domestic gender roles, and the neoliberal ideals of an “ownership society”; and (d) EMHE's representational engagement with neoliberal frameworks for addressing social inequalities with particular attention to race and the Katrina disaster. The article concludes with thoughts on how noncommercial reality TV might broaden the frameworks for addressing social problems beyond commercial TV's neoliberalism.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
