Abstract

AbstractThis paper presents results from an experiment studying differences between designing and problem-solving in professional industrial designers, using EEG to measure neurophysiological activations. We compare neurophysiological activation and frequency bands power between three prototypical tasks, a problem-solving layout design task, an open layout design task and an open design sketching task. The study draws on the neurophysiological results from 18 experiment sessions with professional designers. Results indicate significant differences in activations between the problem-solving task and the open design tasks, in terms of aggregate, temporal and frequency bands power across participants. Higher alpha, theta and beta frequency band values play a key role in the open design sketching task when compared to the layout tasks.

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