Designing Village Idea Lab as Digital-based Incubator of Ideas and Innovation in Efforts to Establish New Entrepreneurs on Village Youth in East Java

Abstract

This study aims to design an idea lab or "village idea lab" as a digital platform. An idea lab is defined as an infrastructure developed for gathering in, creating ideas, and brainstorming. The idea lab program adopts the concept of "opportunities of learning" which focuses on "how" in learning rather than "what". Each group of participants must be able to carry out some activities, namely: defining problems, obtaining data and information, filtering data, expanding initial ideas, and finally applying these ideas (creativity and brainstorming techniques). This study used the User-Centered Design (UCD) method consisting of four stages, namely, (1) understand the context of use, (2) specify user requirements, (3) design solutions, and (4) evaluate. Before developing the platform, the researchers explore the concept of "idea lab" from empirical and theoretical perspectives. User experience evaluation using the User Experience Questionnaire (UEQ) and usability testing using the System Usability Scale (SUS). The SUS resulted in a final score of 64, which means in the acceptable category. EOQ test concluded that the user experience of the developed product is quite good.