Abstract

The development of Dan Kwian pottery products is a research that uses participatory action research methodology and qualitative research method. By selecting a specific sampling in area 7, Dan Chai Community, Dan Kwian District, Muang, Nakhon Ratchasima Province, Thailand. The objective of this research three reasons: 1) the study form and evolution of Dan Kwian pottery products. 2) the development of Dan Kwian pottery products to form individually. 3) To study the satisfaction of entrepreneurs and consumers towards Dan Kwian pottery products. The research found that the model of Dan Kwian pottery products in the past to convey the wisdom of the grandparents emphasize the usefulness rather than beauty. At present, the style of Dan Kwien pottery products has been designed in a popular fashion and computer aided design. The pottery have a variety of uses and beauty than in the past. The Dan kwian pottery product was development pattern to form a new identity. The five models was selected: two cat models, one peacock model, one owl model and one cart model to from fifty models. The researcher was introduced five new pottery products to assess the satisfaction of four entrepreneurs and thirty consumers. It was found that the pattern of the pottery is unique has average of entrepreneurs was 4.75, while the consumer has average of 4.13. The uniqueness of skin color has average of entrepreneurs was 4.75, while the consumer has average of 4.00. The beauty of the new pottery has average of entrepreneurs was 5.00, while the consumer has average 4.27. The useful for function of the pottery has average of entrepreneurs was 5.00, while the consumer has average of 4.70.

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