Abstract
AbstractConsidering the growing change towards material simplicity of consumers which consists in rejecting the consumer society by decreasing material needs and their consumption we interrogate in this research the possibility of products to support its transition of consumers. We address in a matrix product characteristics adaptation to pathways of consumers stemming from non-voluntary to radical disadopters. The main question of this work interrogates how products can address the disadoption/material simplicity phenomenon.
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