Abstract
The study aims to design an online marketplace to provide solutions to problems faced by Small and Medium Enterprises (SMEs), the difficulty to market their products online. One of the problems faced by SMEs is difficult to market their products online. One of the solutions that we provide is by designing an online marketplace to solve marketing problems effectively. We found that SMEs have attempted to market their products through social media such as facebook, twitter and others. In addition, some SMEs also have a website and advertise their products through online advertising. However, many of those who did not know how to market products online in order to increase sales. We designed an online marketplace for SMEs based on the concept of e-commerce to resolve the problems faced by SMEs, the effective marketing. The online market design is made taking into account the needs of SMEs as well as customer needs. Therefore, this study was conducted to SMEs in Malang, East Java, Indonesia and the people who often make purchases online.With the existence of the online market, SMEs can increase sales lead to increased profits for SMEs.Keyword: Online market, E-Commerce, Maketing
Highlights
IntroductionSmall and Medium Enterprises (SMEs) face a variety of problems in running the business
1.1 Research BackgroundSmall and Medium Enterprises (SMEs) face a variety of problems in running the business
Understanding in this case is the online marketplace designed based on the behavior of SMEs in finding an effective online market to increase sales as well as the behavior of customers who want to access information about the products they need from the seller
Summary
Small and Medium Enterprises (SMEs) face a variety of problems in running the business. One of the problems faced by SMEs is difficult to market their products. Most SMEs have the skills to create a product or service and rely solely on conventional marketing and reach customers in the area around SMEs only, the impact on the sales turnover was not boosted and accompanied with increasing production costs. The demands of customers who want easy access to information about the products they want from the seller
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