Designing media for cross-platform learning: developing models for production and instructional design

Abstract

Past research on cross-platform learning indicates that combined use of multiple media can produce greater learning than a single media component. However, designing transmedia materials effectively for cross-platform learning presents challenges beyond those of traditional production within a single medium. This paper discusses several approaches to production and instructional design that were employed in Ready to Learn projects in 2010–2015, to provide insight into the inherent challenges and opportunities. We differentiate between approaches that rely upon either legacy content or original intellectual properties, present a case study of the production of UMIGO, and identify factors that contribute to blending video and interactivity effectively to promote cross-platform learning.