Abstract
AbstractDesigning knowledge communication with external partners is a core activity of research networks. In science, such communication has been addressed only recently and is still considered as non-academic activity. Successful communication with practitioners, that is knowledge transfer, is a crucial factor for effective research. In the age of online communication, this requires special attention and skills, for example related to social media communication. Based on our own empirical results derived from interviews, the authors identify what factors affect the communication process and how the design of communication content may be influenced.To do so, successful examples of communication with external stakeholders are presented. For the theoretical basis, science communication, knowledge communication, knowledge management, and knowledge transfer were selected and consolidated. Although the findings stem from a research network specializing in sustainable land management, they can be transferred to other academic collaborations. Our results indicate that external communication is effective when knowledge has been transferred between academics and practitioners.
Highlights
Theory and ProjectThe results presented in the article are developed in the context of funding measures of the German Ministry of Education and Research (Sustainable Land Management FKZ 033L004, Agricultural Systems of the Future - ZenKO FKZ 031B736, Urban–Rural Stadt-Land-plus ReGerecht FKZ 033L205) as well as a research and qualification project of TU Dresden
Our results indicate that external communication is effective when knowledge has been transferred between academics and practitioners
While in a first step tools such as education material, brochures, cartoons, and computer games were produced to sensitize the relevant actors (Bock et al 2009), in the almost two and a half decades toward the Sustainable Development Goals (SDGs) the focus has changed from information to knowledge management (Weith and Köhler 2019)
Summary
The results presented in the article are developed in the context of funding measures of the German Ministry of Education and Research (Sustainable Land Management FKZ 033L004, Agricultural Systems of the Future - ZenKO FKZ 031B736, Urban–Rural Stadt-Land-plus ReGerecht FKZ 033L205) as well as a research and qualification project of TU Dresden. Selected parts of the article base on former work published as Zscheischler et al (2012) as well as Härtel et al (2015)
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