Abstract

AbstractDesigning knowledge communication with external partners is a core activity of research networks. In science, such communication has been addressed only recently and is still considered as non-academic activity. Successful communication with practitioners, that is knowledge transfer, is a crucial factor for effective research. In the age of online communication, this requires special attention and skills, for example related to social media communication. Based on our own empirical results derived from interviews, the authors identify what factors affect the communication process and how the design of communication content may be influenced.To do so, successful examples of communication with external stakeholders are presented. For the theoretical basis, science communication, knowledge communication, knowledge management, and knowledge transfer were selected and consolidated. Although the findings stem from a research network specializing in sustainable land management, they can be transferred to other academic collaborations. Our results indicate that external communication is effective when knowledge has been transferred between academics and practitioners.

Highlights

  • Theory and ProjectThe results presented in the article are developed in the context of funding measures of the German Ministry of Education and Research (Sustainable Land Management FKZ 033L004, Agricultural Systems of the Future - ZenKO FKZ 031B736, Urban–Rural Stadt-Land-plus ReGerecht FKZ 033L205) as well as a research and qualification project of TU Dresden

  • Our results indicate that external communication is effective when knowledge has been transferred between academics and practitioners

  • While in a first step tools such as education material, brochures, cartoons, and computer games were produced to sensitize the relevant actors (Bock et al 2009), in the almost two and a half decades toward the Sustainable Development Goals (SDGs) the focus has changed from information to knowledge management (Weith and Köhler 2019)

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Summary

Background

The results presented in the article are developed in the context of funding measures of the German Ministry of Education and Research (Sustainable Land Management FKZ 033L004, Agricultural Systems of the Future - ZenKO FKZ 031B736, Urban–Rural Stadt-Land-plus ReGerecht FKZ 033L205) as well as a research and qualification project of TU Dresden. Selected parts of the article base on former work published as Zscheischler et al (2012) as well as Härtel et al (2015)

Sustainable Communication in the Sciences
Theoretical and Conceptual Considerations for the Design of Communication Processes
Knowledge
Data Collection
Evaluation Method
Practitioners and Civil Society as Target Groups of External Knowledge Communication
Effects and Interactions of Factors Influencing External Knowledge Communication
Selecting a Suitable Means of Communication
Selecting and Preparing the Communications Content
Addressing the Attitude of Stakeholders
Conclusions
Background and Communicative Tasks
Definition of Communication Objectives
Definition of Target Groups
Formulating Messages
Definition of Communication Strategies
Activity Planning and Scheduling (“Concerted Activity”)
Limitations of the Study
Lessons Learned
Full Text
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