Abstract
Emotional aspects of homepages are becoming more important as people spend more time in cyberspace. This research aims to identify quantitative relationships between key design factors and generic dimensions of secondary emotions so that we may develop homepages which target emotions more effectively. In order to achieve this goal, we conducted three related studies. In the first study, we identified 13 generic dimensions of secondary emotions that people usually feel when viewing diverse homepages. In the second study, we identified key design factors that professional designers frequently use in their attempts to develop emotionally evocative homepages. Finally, in the third study, we identified quantitative relationships between the key design factors and the 13 emotional dimensions. This paper describes these three studies and concludes with the implications and limitations of the study results.
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