Abstract
Bandung is the capital of west java province in Indonesia. It was referred to Paris van Java because of the beauty. Nowadays, since access to the city of Bandung is easier both domestically and international, Bandung become the travel destination. Like other travel destination in Indonesia, Bandung known as shopping and culinary tourism destination. To differentiate Bandung with other destination city in Indonesia, it need a differentiator that will help to characterize the city. A character design that used as a soft tourism campaign is needed. It will become the ambassador to persuade the target market to come and love Bandung as a city tourism destination. First of all, mascot will be a good way to represent and branding the city. The mascot should be developed to represent a culture and positive image of the city and become the pride for its citizens. Object of this study was Cepot from wayang golek Sunda. The Research covers visual aspects, philosophical and ideological. Every character designs are influenced by the culture. Each culture has different visual traditions with different ideological backgrounds. The best approach before make a character design, is to recognize the character design in every culture. How a culture affect the human figure and its visual style and the living creatures. The character culture can be found in its design history, anatomy and story. It become the basis of the new character creation.
Highlights
Game, Campaign, Movie and most of TV program rely on the character to deliver information
Like other travel destination in Indonesia, Bandung known as shopping and culinary tourism destination
From the tourist from Jabodetabek and when the airlines budget opened the route to Bandung from the foreign country and the other cities of Indonesia, Bandung became more popular for tourism destination
Summary
Campaign, Movie and most of TV program rely on the character to deliver information. An icon become the most powerful thing to deliver the messages. As it is when we talk about destination campaign. Bandung city is a capital town of West Java. From the tourist from Jabodetabek and when the airlines budget opened the route to Bandung from the foreign country and the other cities of Indonesia, Bandung became more popular for tourism destination. When the bonding become powerful and personal it will be easy to deliver the messages to the audience. The character will become the ambassador to communicate all the message, information and be the diferentiator from the other campaign all at once. The main thing is, that character should be represent the good imagery of the city and become the pride for its citizen
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