Designing and developing a sport entrepreneurship course: an educational design-based study

Abstract

There is an evident gap in the studies that provide a systematic process of designing sport entrepreneurship courses. This study employed an educational design-based approach to design a sport entrepreneurship course. The ‘Theory of Planned Behaviour’ and Gagne’s ‘nine events of instructions’ were used as the theoretical foundation and teaching strategy guidelines of the course. The study included three main phases, namely needs analysis, course design, and reflection. Needs assessment phase resulted to the design of outline for an introductory sport entrepreneurship course. The completed design was instructed to sport students in a public university in Malaysia. The post-test results showed a significant increase in students’ entrepreneurial intention. The classroom observations showed more attention must be paid to opportunity recognition topic and cultural contexts for an introductory entrepreneurship course. In addition, using the nine events of instruction as the basis for teaching strategy provided a clear structure and solid framework for the teaching and learning process and classroom experience.