Abstract

This paper describes a design-led workshop using a tangible modelling technique to actively construct an Open Innovation (OI) ecosystem. The purpose was to explore how such collaborative ecosystems can be intentionally designed. The technique allowed the development of memorable metaphors that enriched a discussion on the application of OI. The results emphasise the importance of understanding ecosystem stakeholder identities, and how this knowledge can be used to anticipate potential barriers to delivering value. Our work provides a set of principles for value creation and relationship management by an OI ecosystem, and will interest those seeking to navigate OI practices through a design-led approach.

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