Abstract
Given the ever increasing importance of international marketing research, business schools wishing to emphasize the international dimension should offer a course-on this topic. Such a course should discuss the environment in which international marketine research is conducted. Attention should be focused on the mark&ng environment, government environment, legal environment, economic environment, structural environment, informational and technological environment, and sociocultural environment. The course should also cover a discussion of how the six steps of the marketing research Drocess. namelv. Problem Definition. Develo~ine an ~ p ~ r g a c h , ~esearch ~ e s i p ~&ulation, Field ~&k/Data koE lection, Data Pre~aration and Analysis, and Re~ort Pre~aration and Presentation, shobld be implementkd in an int&nation& setting. A framework for the design of an international marketing research course is presented and the course content is discussed.
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