Abstract
It is important to create an architectural sign system design as a supporting visual image for the Petungsewu tourism village icon. It will increase the level of attractiveness for tourists by functioning as information on the existence of the area, and also strengthen the visual character of the tourism village. This architectural sign system design is created with a local nature concept based on natural resources. The creative design method to realize the concept, to the realization of the architectural sign system prototype includes the following steps: (1) the formulation of the architectural sign system concept taken from local nature as the development of ideas for various design forms, (2) the process of making form sketch design and architectural sign system construction techniques, (3) the process of realizing the design prototype of the architectural sign system through the name of the tourist location of the Petungsewu agro-eco park tourist village, (4) the finishing process of the design product, (5) analysis of the creation of architectural sign system products or prototypes with local natural characteristics.
 Keywords: architectural sign system, design, Petungsewu
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