Abstract
The food and beverage (F&B) industry aims to satisfy customers' needs by providing food and beverages while continuously developing creative and innovative steps to stay competitive. However, the COVID-19 pandemic has had a detrimental impact on the industry's survival, with a reduction of more than one-third of their daily income. One reason for this decline is the decreased interest of customers to dine in restaurants. To mitigate further losses, the F&B industry must innovate its services to meet the needs of customers who prefer to enjoy food at home or work. Delivery service is a critical aspect that must be developed, and adopting the appropriate information technology (IT) for service delivery automation can provide an economical solution and added value to the F&B industry. This study proposes using public APIs to support and enhance the F&B industry's delivery service system. Specifically, the WhatsApp API is selected to automatically notify drivers to process deliveries. This paper presents the design of a public API-based order delivery service system for the F&B industry that can be integrated with existing systems.
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