Abstract
Over the next two decades, effective enrollment management is going to be critical to the future of tuition/enrollment-dependent colleges and universities, especially in states where the number of high-school graduates is expected to decline by 30–40% (WICHE, 1984). This paper outlines the conceptual framework, design, and implementation plan for building a decision-support system (DSS) for enrollment management at the college level in a private, comprehensive university. It begins with a brief overview of the DSS as a concept, the computer-hardware environment, and the fourth-generation software tools used to implement the system (Briggs, 1982; Goetz, 1982; Moore and Greenwood, 1984). Research designs and application-development strategies are reviewed to illustrate the potential of the DSS approach to enrollment management.
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