Abstract
Is it possible to combine strategy, design thinking and scientific approach to develop a method that combines quality, creativity and efficiency, developing learning-samples to inspire change inside organizations? What tools do medium-sized companies own to enhance innovative processes with low financial exposure? How can we develop new know-how from team work? The "Offmat" case demonstrates how it is possible to propose effective multidisciplinary hybrid approaches in conservative contexts such as the secondary industry, with a designed and tested new process. This sample let us identify a new holistic approach to business innovation.
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