Abstract
In the last decade, design thinking has been discussed as a new paradigm for dealing with complex business problems. The implementation of design thinking is linked with substantial changes in the organizational culture, and becomes visible in new approaches to designing office and learning spaces. To analyze proponents’ perspectives on the implementation process, we adapted Schein’s (1990, 2017) approach of different layers of an organizational culture. In general, two layers in an organization are addressed, namely visible artifacts and behaviors, as well as basic principles to think about approaches to deal with business problems (mindset). In total, eight semi-structured expert interviews were conducted with proponents to learn more about the implementation of design thinking and the architecture of related office spaces. The findings suggest that design thinking addresses both aspects—the provision and inner design of physical space as well as a change of mindset.
Highlights
The findings suggest that design thinking addresses both aspects—the provision and inner design of physical space as well as a change of mindset
Kimbell (2011) reviewed the origins of the term “design thinking” and identified three main accounts, namely design thinking as (1) a cognitive style; (2) a general theory of design; and (3) a resource for organizations
We found that the use of design thinking tools and new designed office spaces had an effect on the change of the mindset in the sense of the underlying norms, values, and assumptions (Schein, 1990, 2017)
Summary
Design thinking is seen as a new paradigm and strategic tool for dealing with complex (business) problems (Kotler and Rath, 1984; Brown, 2008, 2009; Camillus, 2008; Cooper et al, 2009; Johansson and Woodilla, 2009; Dorst, 2011; Wattanasupachoke, 2012; Johansson-Sköldberg et al, 2013; Liedtka, 2015; Carlgren et al, 2016a, 2016b; Elsbach and Stigliani, 2018). Design thinking has been implemented in many large organizations, but it is not a “miracle cure,” and more research on design thinking in organizational settings is needed (Carlgren et al, 2016b, p.39)
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