Abstract
It has been suggested that organisations can derive value from a design thinking (DT) capability. However, there is still a very limited understanding of how to integrate and assess DT strategy. Our study aims to develop a conceptual framework – Design Thinking Capability Model (DTCM) - to map out the DT capability in business organisations. The model was developed based on an exploratory research design combining empirical investigations and industry practice. This study can lead to valuable insights into how having a DT strategy can support competitive advantage in organisations.
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