Abstract
This article discusses the connotation and value of reflective level design. By analyzing some products of the four angles of reflective level including self-image expression, reflection of implication and understanding, narrative interpretation and metaphor, this article gives deep reflections of the reflective level product design. Finally, this article proposes a creative product design method based on emotional design, develops and enriches the current design methodology, and provides a new idea and possibility for cultural product design.
Highlights
With the improvement of industrial technology level, emotional expression gradually occupies an important position in the market
The term “emotion” comes from the field of psychology, and it is a physiological response of man to external things when they act on themselves, and is determined by needs and expectations[1]
Emotion is a means of transmission, the strategic significance of emotional design is whether the design can mobilize the user©s psychology, and produce the expected emotional response, so that the user can produce a sustained and benign experience
Summary
With the improvement of industrial technology level, emotional expression gradually occupies an important position in the market. Emotion is a means of transmission, the strategic significance of emotional design is whether the design can mobilize the user©s psychology, and produce the expected emotional response, so that the user can produce a sustained and benign experience. Donald Norman[2] divided people©s emotional experience of objects into three categories according to the level of brain activity: visceral level, behavioral level and reflective level. The design of the reflective level brings the feelings of users to the level of understanding At this level, the emotional experience brought by goods and services comes from people©s high-level thinking activities[3]. Good reflective level design can produce emotional communication with users, and make consumers produce emotional dependence and even brand loyalty
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