Abstract
Theme entertainment businesses rely very much on providing their visitors with the most memorable experiences. To do so, top operators have put a considerable amount of effort and investment in their facilities and activities in their parks. However, after a customer interview, several pain points are still found such as long toilet queues, finding available parking lots, being unable to find the parked car, and no real-time thrill ride information/status. Similar with other domains in the tourism market, most of these problems are easy to solve with the help of having a smartphone application that delivers such information right to the customer’s hands. This study outlines the development process of a theme park application based on a design thinking approach. Our MVP prototypes have obtained good feedback from potential users in both qualitative and quantitative usability tests.
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