Abstract
This viewpoint paper aims to discuss and exemplify how Design Thinking can contribute to innovation in the food industry. After introducing Design Thinking, I present three specific aspects capturing the core of Design Thinking: (1) Consumer Empathy, (2) Visualization and Rapid Prototyping, and (3) Collaboration. I describe how Design Thinking differs from the traditional way of thinking within the food industry and discuss the likely outcome of a Design Thinking process.
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