Abstract
AbstractLinking specific smartphone services to user characteristics can inform design guidelines and improve the competitive edge of smartphone models. A key component in the design of the user interface is the idle screen, as it is the starting point for all smartphone services. The focus of this study is to elicit insights for establishing strategies for improving idle screen design by relating user behaviors and smartphone services. Benefit segmentation is employed for users’ responses to questionnaire items about service usages. Smartphone services are identified through a factor analysis and user segments are obtained by a cluster analysis. The findings can contribute to classifying smartphone services according to users’ behaviors and preferences for them and to suggesting a design alternative for idle screens, depending on the features of user groups for improved market segmentation.
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