Abstract
The evolution of the computer industry since its beginnings is staggering, and the rate of change is only increasing. However, Carliss Baldwin and Kim Clark in their book “Design Rules, Volume 1: The Power of Modularity,” set out to plumb the depths of the forces that have generated so much upheaval in the structure of the computer industry over its fifty-year history. The result is an impressive study, in which the authors convincingly explain the portion of changes targeted for this volume. The book impresses because of its breadth and depth, its generality and precision, and its theory and application. The authors accomplish this by developing a new theory built from fundamental principles relating to the process of design, value, and organization.
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